Shoppers increasingly turn to search. A recent Nielsen-Norman Group study showed 83% of online shoppers turn to site search. If an online store has poor search, shoppers abandon it. 5 key types of shoppers use search: Product Focused, Browsers, Researchers, and Bargain Hunters. All need slightly different things from search. Product focused shoppers want speed/ relevance. A browser will spend time on your site, as long as they can discard what doesn't interest them. A great search experience is the key to their conversion. Researchers rely on search to learn, so providing great product description pages, similar and related item listings, and rich auto-complete help them. Bargain hunters love deals and seeing similar items. Impulse buyers buy for the joy of shopping and the deal. Convermax gives you everything these shoppers need.