The Yahoo Commerce Central SEM app goes beyond typical AdWords management to use the information on your existing product pages and create a campaign that focuses on driving sales, not just traffic. And best of all, the app takes care of every aspect of search advertising, without you having to login to AdWords. This includes automatically creating, managing, monitoring, and optimizing your AdWords account. Finding high-performing keywords for your online store used to take time and research. Now the Yahoo SEM app does the work, using cutting-edge technology to generate hundreds of thousands of keywords for your specific website, and then uses our proprietary algorithms to automatically select and use the ones most likely to lead to sales, not just traffic. The app does all this without you having to configure any complicated settings.